Hagen Heubach Global Vice President and Head of the Industry Business Unit Automotive, SAP SE


Hagen Heubach serves as Global Head of the Industry Business Unit Automotive at SAP SE. In his role he holds the end to end responsibility on SAPs automotive solution portfolio as well as SAPs strategy on future mobility & new business models.

Together with his team, he helps automotive customers to transform their business into a digitized world, leveraging SAPs edge technology & future innovations for the mobility ecosystem.

Since May 2021 Hagen Heubach is part of the executive board of Catena-X Automotive Network.

Hagen Heubach joined SAP in 2007 and has held numerous leadership positions. Prior to his current role, he was living in Japan, leading the automotive business as a Global Account Director for multiple years.

Hagen Heubach holds a master’s degree in economics from the University of Mannheim.